Adult entertainment is an billion-dollar industry and, as such, it involves a lot of advertising. In fact, the adult industry is just vicious, and walking the thin line between copyright infringement and legality is a common practice. It does require a bit of a paradigm shift and a different approach, but these sites can be goldmines with fairly little time and effort invested. The most useful stuff comes from first-hand accounts of people who were in the biz on various forums, on Reddit, and so on. Of course, the anonymity that makes it comfortable for them to share this info also makes their credibility questionable, so you should take everything you read on the topic with a grain of salt.
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My name is Nawny and i am the owner of a beautiful sex toy shop called Pinky Promise pinkyxpromise. We have been open for maybe 3 weeks now.
It has been difficult marketing our product as we sell sex toys, i have done a couple ads on facebook, have made 1 sale and get some traffic but not much. I am wondering if any of you could give us some suggestions, why this is no sales, does our website look reliable?
That is indeed an achievement to be proud of. I'm happy to help offer you some tips and suggestions below. Do feel free to let me know if you have any questions on any of these. I would suggest to fix this image as it is what will best represent your brand. A logo is something that your customers will associate with your brand and your store.
Keeping this crisp, catching and relevant to your store is what we are after here. Having it easily recognizable and not blurry or out of focus will also increase your brand's credibility. I would also advise to make sure that all of your product images are the same size.
I have noticed that there are discrepancies in your collections. It's good to even these up, to create confidence in your brand, as well as making it look visually appealing for those browsing. This does not seem to be in line with the rest of your products. Do you have a collection for sweaters, or is this something you are looking to expand on? It may be an error here, but one that is definitely something worth addressing as it takes away from your store, brand and the items that you are actively trying to promote.
In line with this, some of your imagery would also suggest that you sell lingerie. This does not appear to be the case on your site, from what I can tell? It's important not to deviate away too much from the items you are selling. Selling online, you do not have a sales representative, so your products will quite literally need to speak for, and represent themselves. I notice that you have a Valentines day special. This is great to see, and could well generate some sales for you given the nature of your market!
Although on your home page which is good it remains tucked away to one side. I would be inclined to give this some more prominence. Perhaps in you could include it in your navigation bar or as part of your banner or slider? You may also like to offer a sale for some of these items in the lead up to this period.
For this reason it can take that bit more effort to promote your items via social channels given their community guidelines. In this case, oftentimes it can help if you build your own community around your brand.
We have some excellent guides on how to do so here for example. This could involve: creating a blog , email marketing , attending pop up stalls relevant to your market, bridal parties - all which may get the word out about your brand, and what sets this apart from others selling similar items. In addition, there is also an excellent guide on Twitter marketing here which you may like to have a look through. Whom had you been promoting your items to so far, or from where did your sale come from?
From the traffic you have, do you notice a pattern or increased traffic from a certain location over others? Has this been in line with the promotions you have been running? It's a good idea to get to know your target market, and the locations you will be targeting. Then for example you could offer discounted or free shipping to this location.
Finally I would also suggest to add a contact us page to your site. This is something that is important for your customers in terms of trust. However, your customers may genuinely need to reach you with their questions too. I hope these tips and recommendations help you out on your journey - and that you see some extra sales coming through soon!
Click Like to let me know! I agree it will increase my brands credibility and to be more trustworthy for my customers. Thanks so much for your reply, and I am so glad to hear that you have found each recommendation helpful. It's great that you are already taking steps towards your success with this too.
Regarding the imagery that suggests you sell lingerie, I was referring to the first two images on your slider for example. I understand that you would like to show couples here, but I feel that it does take a way from your products. Instead, you could perhaps use: images of your products, images from your blog if you would like to incorporate this or info discreet shipping services for example. This might be something to consider.
It's great that you are making sales already- this is good. I suggest to have a think about how you could further this beyond your social circles. Word of mouth is indeed a great marketing tool in certain instances, but you cannot depend on this. It would be good to build on your community by setting up a blog for example - this would also help with adding some more content to your site too.
There are also some more tips on how to focus on some target marketing here too. Team, for me implies that you might be hiring for your own team. Sign In. Community Browser. Quick links. Register Sign In. Turn on suggestions. Auto-suggest helps you quickly narrow down your search results by suggesting possible matches as you type. Showing results for. Search instead for. Did you mean:. New Member. Shopify Staff. Hi, Nawny! Katy here from Shopify.
I hope all is great with you and welcome to our community! The pop ups with the random clothing products are not mine. I have pictures of couples, is that the imagery you are speaking of? I have pictures of toys as well and pictures of couples and people with toys.
What kind of pictures would you suggest i use? This sentence, " Selling online, you do not have a sales representative, so your products will quite literally need to speak for, and represent themselves.
So far ive been promoting to mostly family and friends on facebook. My first sale came from my best friend. And i do need to add a contact page thank you so much. Is there anything else that you noticed. I hope this helps you out- and that you see more traffic coming to your store soon! After reading your posts and comments, I would like to know if you want to assist each other as we are very much on the same boat.
Feel free to email me personally on sthorne94 hotmail. All the best, Scotty. Important Links. Latest Topics. Subject Author Latest Post feedback on my store. Website is getting great traffic from ads, but no Feedback on my store. Consistent Traffic but no sales.
View all badges. Latest Posts. Subject Author Posted feedback on my store. Re: www. Re: Feedback on my store. Most Liked Authors. User Count. Shopify Community.
Your Name required. Businesses use this tool to reach out to current customers by sending out newsletters, coupons or informational emails. Email Marketing Adult marketing strategies may also include email marketing. Adult SEO Co is a company that can lead you safely into the world of paid advertisements, making your investments come back and your sales go up. I went to some autism forums to talk about the dolls. Responsive website template on multiple devices. You could possibly take the approach of focusing on therapists or groups that revolve around helping those with sexual issues or dilemmas.
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