We enlisted the help of West Coast pinup photographer Mitzi Valenzuela to bring back our babe of the month feature. Read More. We were able to chat with the stunning and witty Dani Medin. Click here to learn more about Dani and her lifestyle. She's a brown-eyed beauty from Orange County, CA that rocked the camera for us.
Believe it or not, this kind of thing makes a difference — I heard that, one year, an American manufacturer had a staff full of tall, blonde fashion models talking about family cars. The Scion crew is young and hip, Ford talent is All-American, Jeep is stocked with outdoorsy types that look great and don't mind getting their hair mussed, Subaru has soccer moms, and Lexus Babe car model a penchant for classic, refined lookers. It was also awkward if they were with their boyfriend Babe car model their boyfriend dragged them over and they look at you like, oh you're here to flirt with my man. Some guys would take their shirts off. Top Stories More.
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Now that we have the preliminaries out of the way, my dears, let's talk about where auto show models come from.
- The term implies a girl who is focusing more on her physical attributes to entice customers rather than her intellect to represent a company.
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In this world rife with branding opps and marketing "activations," promotional models are ubiquitous. They are the bikini-clad women draped over hoods at car shows, doling out chocolates at Yonge-Dundas Square, proffering swag bags at TIFF, and pressing middle-aged dads to fill out ballots.
Depending on your vantage point, promo modeling can look like a fun and glamorous way to make some quick cash—or a demoralizing exercise in personal objectification.
From paid-to-party girls in nightclubs to "booth babes" at trade shows, VICE chatted with some past and present promo models to find out why they got into it, and what it's really like. At trade shows, the few ladies there will often give you looks like: Oh, just another booth babe. You do nothing with your life. I know how some women view female promo models: with an eyeroll. It's funny how if we're working at a booth or whatever, women would approach and either be superfriendly and interested in what we have to say, or they would come up to us to judge us.
It was also awkward if they were with their boyfriend and their boyfriend dragged them over and they look at you like, oh you're here to flirt with my man. Women are either extremely friendly or extremely standoffish. If they're there with their boyfriend I usually make a point of smiling at and making eye contact with the woman first.
Letting them know I'm not here to take your man away! There's a lot of background we have to do that people don't know about that we actually do—in order to present a product really well. There's a lot of paperwork…[you have to be] diligent with your work and writing things down. A lot of promo models and brand ambassadors don't succeed in this type of position because they're not taking it seriously.
It is a fun job but you have to be "on" at all times. If you're having a bad day, basically as soon as you arrive that bad day is gone because it's all about the people that you're going to be interacting with.
It's all about being engaging and bringing attention to who you are by promoting whatever it is you're promoting. You're not a typical salesperson, you're making that friendly connection. Other spokesmodels just don't get it. They think, oh no one's at my booth, I can be on my phone, text my boyfriend, whatever. No you can't. You've got to be mindful and present.
You've got to enjoy what you do, if you don't then get out. You can't be shy. You have to outgoing, friendly, happy and knowledgeable. For the auto show, sometimes you have to know every single car on the floor. The training was very intense I had to know all the specs, and then when you're on the floor there's podiums with information so they have you floating around trying to retain as much information as possible so if someone asks you a question, you're not just a pretty face.
You need good communication skills, organization and determination. Also, if I don't get up in the morning and book myself jobs, I don't have any work. I was at a man's 60th birthday party at the Fairmont in Vancouver.
It was just his family and friends, but for some reason he had hired models to mingle with everyone. It was really extravagant. There were close to people there, but he wanted these ten girls from my modeling agency. It was kind of strange because all of these guys had their wives there but it was almost like they were trying to like, match us.
It was very strange. We were so confused. We were unsure of who we should talk to because it was obvious these people were there with their significant others, but we didn't want to be getting hawk-eyed by the wives. We'd also want to get paid for our, job, you know what I mean?
At one event, we had to tattoo people with these temporary tattoos. Of course normally you don't touch people, so we always had to ask " Can I tattoo you?
Some guys would take their shirts off. Like, guys, you don't need to do this. We were doing promo stuff for a men's clothing line event in Cape Town. There were serious wedding proposals from guys in Mozambique, willing to fly you out the next day and take you all over the world.
You get some crazy propositions. We were working 'til two or three in the morning. At one point, people were, like, twerking up against the car and kept trying to get in the car with their drinks. Then the promo role turned into a security role. We didn't do the happy "Oh we'll tell you about this car" it was "make sure people don't dance on the car.
There's a lack of respect towards women—yes I'm wearing a skimpy outfit and posing with cars, but I don't need you, Mr. Stranger Guy, grabbing my butt as I walk by. I tried to be professional about it because I understand I'm here in a role, wearing this outfit. I didn't feel like I was a model, I just felt like I was a piece of meat on display. I did experience harassment, percent.
I went on this train for a beer company—people apply to win this contest from all across Canada. Whoever wins, they flew them to Alberta and they were put on a train from Banff to Kamloops. They've just been partying for like a week straight. At the end of the line on the last stop is the big party at the end. It's all men who had won this prize. At this point, they were partying a lot but I don't think they'd been around that many women the whole time.
So when we came on the train it was full-on harassment, pretty much. They were all wasted. I remember one coordinator who was good at dealing people who were out of line. But it wasn't just a venue where you could just remove someone—we were on a moving train. Anytime there's alcohol involved and there's a flock of women and you're nice to people for the demonstration of a product—they ask do you come with the car?
No I don't come with the car. It's a ballot sheet! Just put your name down. I've experienced sexual harassment many times—from male bosses, mainly, the on-site supervisors. I've quit a couple companies for that reason.
I think there's a fine line and I think it gets crossed way too many times with promotional models, unfortunately. I think it's because the industry itself—he girls are expected to be a certain way with the clientele. I feel like the men that you're working for feel you're supposed to be that way with them as well. And lines just get crossed. I've been asked many times to be a car show model.
I did it once and that's all it took. I was constantly touched and groped and I did not feel comfortable. You have to be flirty but professional, and you have to be that way with both sexes.
Back then, if some guy put his arm around your waist, you'd kind of have to just stand there until he stopped. You didn't want to lose a business deal. We're there, but we've got brains as well. We're not just there to look at.
I have no problem telling someone off. Just because I'm working doesn't mean I have to put up with verbal abuse or sexual assault. If they ask "What's your rate? We have hand signals—with my group of girls, it's a simple twirling of the wrist behind your back —it's an SOS.
So if I see any of my girls twirling their wrist behind their back, I go up and ask them to come to a different area and do something for me, to get them out of the situation. It's something that I've always implemented when I'm working, just because I want to make sure everybody feels safe.
You get some people that will just not leave you alone and they're very persistent. You need backup. Generally I prefer to just walk away if it's something I can easily walk away from. Or I just gently remind the person that I'm here to do a job and I'm a professional model. Or I give them my name. Like, hey, I'm a person. Or if I say, "The way you're looking at me makes me feel uncomfortable right now," it usually shocks them out.
It's so competitive! Who's going to get more attention? Who is the prettiest?
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How To Be An Auto Show "Booth Babe"
A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential customers.
Most promotional models are conventionally attractive in physical appearance. They serve to make a product or service more appealing and can provide information to journalists and consumers at trade show and convention events. Promotional models are used in motorsports, other sports such as dart competitions or at trade shows, or they can act as "spokesmodels" to promote a specific brand or product in advertisements.
During the s, controversies over the used of scantily-clad promotional models in sports events and trade shows, involving claims that the practice is sexist, led to a decrease in the hiring of these models. While each model may not be directly employed by the company they represent, they can be trained to answer questions and provide customer feedback regarding products, services, and brand appeal.
The responsibilities of the promotional model depend on the particular marketing campaign being carried out, and may include: increasing product awareness; providing product information; creating an association in the consumer's mind between the product or brand and a particular idea; handing items to consumers, such as a sample of the product itself, a small gift, or printed information.
Marketing campaigns that make use of promotional models may take place in retail stores or shopping malls, at trade shows , special promotional events, clubs, or even at outdoor public spaces.
They are often planned at high traffic locations to reach as many consumers as possible, or at venues at which a particular type of target consumer is expected to be present. The motorsports scene often uses promo models as part of a pit crew in certain kinds of motor racing. The first usage of promotional models in motor races was during the late s.
It was then that the term race queen was coined. Prior to that, women in motor races were mostly wives and girlfriends of drivers and staff, with the exception of some who were drivers. The company brought its models over from the United States wearing bikinis bearing the company's name to appear on the racetrack before the race began.
A year later, that practice was imported over to Japan for the Suzuka 8 Hours motorcycle race. In the United States, they are referred to as umbrella girls. Because of the manner of dress of these models, insurance companies regard the models as a safety hazard because of stringent dress codes imposed in the garage and pit areas by many sanctioning bodies; in New Jersey, the stringent dress codes effectively ban the models.
In DTM and some other events, organizers have started to recruit male models as in startlines, mostly on female drivers' cars.
Racing models appear in motor shows and racing events. The average age for these girls is late teens to early twenties and demand for them wanes with age. It is not unusual for some of them to have a background in or a sideline career as a gravure idol. Race queens who operate in prestigious events and with a large fanbase can also be found at auto shows purely to draw crowds where they are nearly as important an attraction as the cars or electronics products that they are promoting. There is a magazine dedicated to them called Gals Paradise.
A classic example of such spokesmodels are the models engaged to be the Marlboro Man between and , and the Clarion Girl since Contrary to what the term suggests, a spokesmodel is normally not expected to verbally promote the brand. Such models are used to draw in attendees and can provide them with basic information about product or services, and may be used to distribute marketing materials or gather customer information for future promotions.
Attire and expected interactions vary depend on the nature of the show and on the image the company would like to portray, and they sometimes wear wardrobe that is particular to the company, product, or service represented.
Trade show models are typically not regular employees of the company, but are hired as they make a company's booth more visibly distinguishable from other booths with which it competes for attendee attention.
If needed, they can explain or disseminate information on the company and its product and service, and can assist a company in handling a large number of attendees which the company might otherwise not have enough employees to accommodate, therefore increasing the number of sales or leads resulting from participation in the show. The models can be skilled at drawing attendees into the booth, engaging them in conversation, and at spurring interest in the product, service, or company.
The slang term booth babe , coined in ,  or booth bunny , coined in ,  is widely used to refer to any female trade show model. Critics of "booth babes" declared it a sexist problem, describing the practice as "outdated", sexually objectifying and demeaning, as well as insulting to and alienating other women, in particular those in the information technology industry.
The moniker "booth babe" is also controversial itself as it is considered offensive and degrading by some,   including trade show models themselves. Changing social and business standards have resulted in a decrease in the use of promotional models in trade shows,  especially in the United States.
The Consumer Electronics Association CEA , including its president and CEO Gary Shapiro  and senior vice-president Karen Chupka,  initially defended the use of female models who were deemed not dressed enough by critics but discouraged the practice in after a Change.
After a round of talks with broadcasters, the Professional Darts Corporation announced on 27 January that it would discontinue the use of walk-on girls in darts tournaments. The decision has encountered a backlash from some fans, players and models. On 31 January , Formula One management announced that it would end the practice of grid girls who accompany the racers to the track, a tradition that "has been a staple of Formula 1 Grands Prix for decades", stating that "[they] feel this custom does not resonate with [their] brand values and clearly is at odds with modern day societal norms.
The children used would be competitors in karting or junior categories, chosen by national motorsport authorities. From Wikipedia, the free encyclopedia. See also: Sex in advertising. Retrieved 18 June Venturebeat GamesBeat.
Retrieved 20 July Retrieved 21 July Gawker Media. Arcade 1. December BBC News. Word Spy. Retrieved 7 August Gibbs, Mark 17 July Network World. Archived from the original on 13 August Carle, Chris 17 June Archived from the original on Weblogs, Inc. Retrieved 26 August The Wire. Chipman, Bob "Moviebob" 20 August Hall, Steve July Adrants Publishing. Mahan, Molly 18 July Mahdawi, Arwa. The Guardian. ALLI 23 March I'm not a booth babe".
Gye, Hugo 13 January Daily Mail. Blue, Violet 13 January The Week Staff. The Week. CBC News World. ABC News. The Washington Post. Journal of Commerce. Reed Elsevier inc. Archived from the original on 13 July Retrieved 19 February The Guardian World news. CNET News.
Escapist Magazine. The Verge. Retrieved 22 April RSA Conference follows other associations in writing new dress codes for its exhibitors. And that means no more tube tops, minidresses or bodysuits for women -- or men -- staffing their booths. BBC Sport. Retrieved 31 January The Independent. The Sun. Retrieved 4 February International Business Times UK. Retrieved 23 February Media manipulation. Censorship Media regulation.
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